Bayer HealthCare

Bayer HealthCare covers the fields of prescription medicines, animal health, and over-the-counter health products.

A foremost innovator in pharmaceutical and medical products, Bayer HealthCare has more than 50,000 people working globally and over 370 in Australia and New Zealand. Bayer HealthCare has a market leading position in the Animal Health and Consumer Care divisions, and is renowned for its innovations in pharmaceuticals. The development pipeline contains more than 30 substances for the treatment of widespread diseases.

In 2007 the pharmaceuticals division completed the integration of the Schering business, with New Zealand one of the first countries worldwide ready to start operating as Bayer Schering Pharma.

• Animal Health became the market leader in the companion animal business in Australia.
• Animal Health introduced Accelerate, a partnership program with veterinary practices that encompasses a marketing scheme and accredited training programs.
• Consumer Care exceeded its sales target by 2% in 2007. This was an 11% increase on the previous year with the market growing only 3%.
• Berocca®, a well established brand, had excellent sales growth of 13% on the previous year.
• Elevit®, a vitamin supplement for pre-conception, pregnancy and breastfeeding doubled sales in one year.
• Betaferon® continues to be Bayer Schering Pharma’s largest-selling medication in Australia and the number one treatment for people with multiple sclerosis.
• Mirena®, an intrauterine levonorgestrel delivery system (IUS) for long-term contraception was indicated as a treatment for idiopathic menorrhagia.

Bayer HealthCare incorporates three divisions:

Bayer Schering Pharma is our pharmaceutical division with four business units: Women’s Healthcare, Specialty Medicine, General Medicine, and Diagnostic Imaging.

Animal Health develops products for both companion and farm animals, including animal pain relief.

Consumer Care develops and markets over-the-counter health products such as multivitamins, energy supplements, pain relief and dermatological products.