We have set our course for the future.

The corporate mission statement, featuring the slogan “Bayer: Science For A Better Life,” summarises the Group’s goals, strategies and values. In the future, Bayer will focus on innovation and growth in the areas of health care, nutrition and high-tech materials.

The mission statement underscores Bayer’s willingness as an inventor company to help shape the future and our determination to come up with innovations that benefit humankind. Of special importance in this respect are new products emerging from Bayer’s active substance research, the consumer health business, the growth markets of Asia and new areas such as biotechnology and nanotechnology.

With this mission statement, Bayer introduced a international image campaign, portraying Bayer as an inventor company with a rich history that is also leading the way in intensive future oriented research. The campaign presents vivid examples from the three subgroups Bayer HelathCare, Bayer CropScience and Bayer MaterialScience that demonstrate how products and developments are contributing to improving people's quality of life.