The new Berocca Performance Twist N Go drink is set to help time-poor Australians get an instant boost of healthy energy while on-the-run.

The ready-to-go Berocca Performance drink uses a world-first cap technology, developed by Australian designers, to hold the tablet which, when twisted, is released into purified water. Once dissolved the drink gives a burst of healthy energy just like normal Berocca to improve physical and mental performance throughout the day[i].

Bayer Marketing Manager, Nick Stabback says Berocca Twist N Go was created in response to consumer demand for convenient, healthy products that offered all day energy.

“Health and convenience continue as increasingly important factors driving purchasing behaviour around the globe,” Mr Stabback said.

“The reality is everyone is leading a busier lifestyle than ever before. And while we know that Australians love the health benefits of Berocca they sometimes find it tough to fit it into their day, especially if they’re on the run.

“Berocca in a ready-to-go format made perfect sense. We know it will be the ideal solution to help active Australians stay energised throughout the day – whether they’re in the car, the office or at play,” he said.

It has taken Australian designers more than ten years to develop and produce the technology behind the unique Berocca Twist N Go cap technology.

“While it looks quite simple, the innovation in the packaging is in the lid. World-first equipment has been used to freshly seal the Berocca tablet in foil and store it in the lid. The cap uses a device to cut the foil which releases the tablet into purified water. It’s important to note that vitamins degrade very quickly once dissolved in water. That’s why the Berocca tablet is kept separate from the water, to ensure you get the most out of your vitamins” Mr Stabback said.

Unlike other stimulant or vitamin drinks, Berocca Performance contains no nasties like sugar, caffeine or artificial stimulants. It is packed with vitamins and minerals to deliver a natural energy punch.  Each freshly sealed Berocca tablet contains micro-nutrients essential for nerve functions that nourish the body and enhance the mind. These include:

·         Vitamin B complex – to help the body release energy from food to support vitality and stamina.

·         Vitamin C – to support a healthy immune system.

·         Magnesium – combined with B vitamins, helps release energy from food and keeps the nervous system and muscles working properly.

·         Zinc – essential for growth and maintains a healthy immune system

Berocca Performance is scientifically proven to improve concentration[ii]. When taken daily for 28 days, Berocca Performance will also reduce stress and mental tiredness[iii].

Berocca Performance in the new Twist N Go bottle is available in orange and original flavours and sold in all major supermarkets, convenience and grocery stores across Australia, RRP $3.49.

For further information or high resolution images please contact:

Millicent Ogden

(02) 9291-3385

Millicent.Ogden@edelman.com