- Alex is a firm believer in the ability of agricultural technology to help farmers produce more food from fewer inputs.
- He says well organised data can help farmers better understand things like crop growth patterns and soil variability, and how to most efficiently address any problems that may arise.
- Alex is a Customer Activation Specialist helping clients in the NSW Riverina implement the FieldView® digital data platform on their farms.
- FieldView helps growers collate their digital farm data, analyse it, and ultimately use it to drive productivity.
Alex Clancy spends his workdays helping customers simplify crop data management with FieldView® – a digital technology product he says will help drive efficiency in agricultural production.
He was immediately drawn to digital and precision agriculture when he left university, with a love of ag tech and helping the motivated growers to innovate and improve.
Now a Customer Activation Specialist working with Bayer's FieldView product, Alex sees great potential in Australian agriculture.
"I think Australian growers are some of the most progressive and innovative, and as demand for agricultural productivity and sustainable practices continues to soar, it becomes increasingly important for them to use that data to help produce more from less," he said.
"That's everything from robotics to artificial intelligence and FieldView."
FieldView helps growers collect their data, analyse it, and ultimately use it in their decision making.
As part of the digital farming solutions team based in the NSW Riverina, Alex helps ensure growers and advisors get the most out of FieldView.
"FieldView is a combination of a software platform, in the form of apps, and hardware … it can sound pretty complex, but really it's about using powerful tools that are designed to be simple."
He says this technology is just one of the promising developments that will help address the industry's challenges.
"So for broadacre, this will be about collecting data and information from routine farm machinery activities to better understand soil variability or our crop growth patterns and using that to tailor practices to the specific needs of individual fields or zones within a field."
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