At Bayer, we believe every baby deserves the best start in life. Our Elevit range of pre-conception, pregnancy, and breastfeeding supplements is designed to support women through the critical first 1,000 days of life. As a trusted brand in Bayer’s Consumer Health portfolio, Elevit reflects our commitment to empowering people to take charge of their health and wellbeing.

That’s why we’ve teamed up with the Australian Red Cross and TerryWhite Chemmart to support the Baby Hub in Galiwin’ku, a vital community initiative in far East Arnhem Land.

Launched during NAIDOC Week, this new partnership is a meaningful step in amplifying how we support new mums and babies—especially during the critical first 1,000 days of life.

The Baby Hub is a warm, welcoming space run by First Nations women, blending traditional knowledge with modern healthcare. It offers everything from pregnancy check-ups to a safe place to rest, helping families feel supported, empowered, and connected.

From 10 July to 9 October, for every Elevit or Menevit product sold at TerryWhite Chemmart, $5 will be donated to the Baby Hub, up to a total of $50,000. These funds will go directly toward providing essentials like food, nappies, and health education for families who need it most.

It’s a small action with a big impact—and a powerful example of how we’re living our purpose at Bayer: Health for all, hunger for none.