Key Findings
- 80% of women who have given birth agree the pressure of perfection placed on them by society makes it harder to be open about the stress of pregnancy: from the conception delays experienced by 57% of women causing sadness (47%) and envy (34%), to feeling sensory overload from being ‘touched out’ (49%) and isolated or loneliness (27%) postpartum, women’s struggles can go unheard.
- Aussie mums (and those soon to be) face pressure throughout their journey, from pre-conception to post-partum: more than two thirds (69%) of these women have felt very responsible for ‘getting everything right’ while pregnant, for their baby’s health – a pressure fuelled by society, social media, friends and family, and their own expectations.
- Elevit hopes shining light on these burdens will encourage mums to seek support: by backing Aussie startups Lumi Health and Happy Kat, Elevit is further strengthening its support across pre-conception, pregnancy and early motherhood by delivering a healthier, more rounded experience.
Holistic Geneticist and Nutritionist, Dr. Denise Furness has witnessed first-hand the immense physical and emotional demands of even the conception phase: “Pregnancy demands extensive physical and emotional change. When you couple that with the external pressures of social media, or constant comparison to family and friends, it can drastically impact a woman's experience of this critical life journey”, she said.
Positive Outcomes
Despite the challenges, the survey indicates that many women discover inner strength through the motherhood journey. Over 25% noted that their support network exceeded expectations, encouraging a community-driven approach to motherhood.
Partnerships for Support
Elevit is committed to holistically supporting the modern Aussie mum and in 2025 is forging exciting partnerships with Aussie startups Lumi and Happy Kat. Lumi Health is an Australian startup specialising in reproductive genetic screening. With over 35 years of combined experience, its team of doctors, genetic counsellors, and scientists delivers world-class services to couples across Australia. Lumi Health is a collaboration between the Murdoch Children’s Research Institute (MCRI), MYDNA, and US-based Gene By Gene. Through a partnership with Elevit, Lumi offers bundled services that combine genetic screening with prenatal vitamins to support informed family planning.
HappyKat is an Australian startup focused on postpartum recovery, offering thoughtfully designed products like recovery packs, disposable underwear, and soothing wipes to support new mums during their healing journey. Together, Elevit and Happy Kat are partnering to empower women from the inside out in the fourth trimester, and putting postpartum recovery where it belongs, front and centre, through must-have postpartum essentials and Elevit’s breastfeeding nutritional support.
Ayumi Uyeda, General Manager of Consumer Health at Bayer Australia, remarked, "At Elevit, we believe every healthy start begins with strong support. Our partnerships aim to provide women with the tools and resources necessary for a fulfilling pregnancy and postpartum experience."
For more information on Elevit and their commitment to supporting women's health, visit www.elevit.com.au.
Explore Lumi Health at: www.lumihealth.com.au/
Visit Happy Kat at: www.happykat.com.au
About the Survey
This research was conducted by Pureprofile between September 16–26, 2025, targeting Australian women actively involved in various stages of the motherhood journey.
References
- Bayer commissioned research house Pureprofile to conduct an online survey between 16–26th September 2025. Survey data on file CH-20251012-05
- Elevit Australia. (2025). About Elevit. [online] Available at: https://www.elevit.com.au/about-elevit